EduInsights

Blog article Thought leadership

Four Gifts of Digital Marketing Knowledge from Internet Summit 2019

Four takeaways from Internet Summit 2019 that you can apply to your institution's digital marketing strategy. Read More


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Clear Results

Blog article, Thought leadership

The Top 5 KPIs you should be Tracking and why

As higher education marketing becomes increasingly data-driven, identifying which metrics are the most relevant to track and what… Read More

Blog article, Thought leadership

Online Program Manager: What you should know before you sign

While it may be tempting to hand off your online program marketing to an OPM, here are some… Read More

Blog article

The Vocabulary of Google Analytics: An Introduction

Wouldn’t it be great if you could read the minds of all the visitors to your website? If… Read More

Blog article

GDPR and Higher Ed: Are You Ready?

The GDPR goes into effect on May 25, 2018, signaling a huge change in personal data privacy. Read More

Blog article

20 Tips for Writing Search Engine Optimized Content for Your Higher Ed Website

By now, you’ve probably heard the old joke: Where’s the best place to hide a body? On the… Read More

Blog article

Meet Josh Dodson

Check out our interview with Josh Dodson - innovator, data analyzer and resident whittler. Read More

Blog article

Website Accessibility: A Primer for Higher Ed

If you are managing a higher ed website, you need to be paying close attention to the responsibilities… Read More

Thought leadership

Integrated Marketing: Higher Ed Marketing 101

In higher ed, integrated marketing is key to the all-important conversion at the end of the engagement funnel. Read More

Blog article

Higher Ed Marketing SOS: Help—Facebook is Killing My Page!

As an agency specializing in higher ed marketing, VisionPoint has been creating social media strategies for colleges and… Read More

Blog article, Thought leadership

Higher Ed Marketing 101: Strategy vs. Tactics

Strategy vs. tactics. These terms are often a real source of confusion for marketers, even experienced ones. You… Read More

Blog article

How to Read a Digital Marketing Report

A key part of being a digital marketer is reading and analyzing analytic reports. Reports give marketers insights… Read More

Blog article

Big and Bold: UNC Charlotte Launches New Website

Emblazoned on the front of the new UNC Charlotte homepage, these big and bold words usher viewers into… Read More

Blog article

Recharging the University of New Haven

Where do you begin with a website redesign? Start with striking images. Draw in readers with interesting content… Read More

Blog article

Break Out the Champagne!

VisionPoint is on the Best Employer's List for the second year in a row!… Read More

Blog article, Events

A Time to Shine: Recapping NCMPR’s 2017 National Conference

The 2017 NCMPR National Conference was an incredible opportunity to learn from the best and brightest higher education… Read More

Blog article

The Intern Insider: How to Make the Most of Your Internship

Having a chance to intern for VisionPoint Marketing has been one of the greatest experiences in my growing… Read More

Blog article

Will Your Site Pass the Responsive Test?

Is your school a victim of "mobilegeddon"? It's quick and easy to find out if your site meet's… Read More

Presentations, Thought leadership

The Cart and the Horse How a Website Redesign Can Inspire Your Brand (not just the other way around)

For many higher ed marketers, the idea of getting budget approval for a rebrand AND a website redesign… Read More

Blog article

Seven Ways to Show Donors You Care (Infographic)

Even if you don’t have the time or person-power to host stewardship events, there are some simple ways… Read More

Blog article

9 Tips to “Master” Writing for the Web

As higher ed marketers, we are constantly faced with new technologies that force us to change… Read More

Blog article

How To Get More Done By Cleaning Up Your Inbox

According to Phil Simon’s book, Message Not Received, people who put in 50-hour work weeks often spend 15 of… Read More

Presentations, Thought leadership

Governance How the 5 Rs Protect You From the ‘Frankensteining’ of Your Website

Truly successful websites have a plan in place that allows them to maintain the website’s integrity and improve… Read More

Presentations

The Anatomy Of An Integrated Marketing Program (And How To Build Your Own!)

Whether your goal is to grow enrollment or to drive giving, knowing how to make a splash in… Read More

Presentations

How To Build a Marketing Plan: A Guide for Creating an Integrated Marketing Plan for Your Community College

Whether your goal is to grow enrollment, drive giving or simply build awareness of your offerings within the… Read More

Events, Presentations

NCMPR 2017 Presentation – Mission Impossible A Comprehensive Community College Website Redesign

Anne Arundel Community College recently accepted a seemingly impossible mission – to build a new website amid multiple challenges, including outdated technology; an abundance… Read More

Presentations

From Fixed Width to Responsive in 60 Days How one school did it, and you can, too.

There’s one site traffic trend every higher ed institution shares: the rise of mobile. Mobile traffic has eclipsed… Read More

Presentations, Thought leadership

Three Chords and You’re an Analytics Rock Star Mastering the Essentials of Analytics

When it comes to Google Analytics, it is crucial to get the essentials right. The data doesn’t have… Read More

Blog article

Onward and Upward: VisionPoint Celebrates Move to Newly Constructed Office in Raleigh, NC

After months of brainstorming, planning, architecting, selecting and finalizing, we are thrilled to have officially moved into our… Read More

Blog article

eduWeb 2016 Attendees Answer: What Keeps You Up at Night?

For the past few years, we’ve traveled to higher education marketing conferences across the country asking attendees a… Read More

Presentations

Building a (Brand) New Tomorrow Part 2 Leveraging Your Brand Promise to Transform Your Enrollment Marketing Strategy

There are two keys to any brand-driven marketing strategy. The first is to ensure you have a true,… Read More

Blog article

5 UX Lessons I’ve Learned Since Joining VisionPoint

For all of you budding UX professionals out there, here’s a sample of the things I’ve learned in… Read More

Presentations

How NC’s Oldest Community College Sparked a Brand Transformation (And How You Can Too)

Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is… Read More

Blog article

How It’s Made: Transforming a Community College Website

After months of preparation, College of The Albemarle’s new website has launched! Congratulations to everyone on… Read More

Presentations

Content Strategy is King Engaging & Converting Your Audiences by Providing Content They Need, When They Need It

Your website is a tool for informing and engaging your target audiences with relevant content that meets their… Read More

Blog article

Beginner’s Guide to Launching Digital Ad Campaigns for Higher Ed

Getting started with digital advertising can be overwhelming. Many higher ed marketers are left asking the simple question,… Read More

Blog article

Where Are They Now: Our Most Recent Intern Success Stories

Over the past year, we have had the privilege of working with some outstanding interns. Read More

Blog article, Events

VisionPoint to Present at the 2016 eduWeb Digital Summit

In just one week, we are heading to Denver, Colorado to spend four days at the… Read More

Blog article

7 Ways to Prepare for Your Website Redesign

There are things that you can do right now to get ahead of the game. Read More

Presentations

Information Architecture The Steps to a Smooth Redesign

Information Architecture (IA) is the foundation of your institution’s website. If your audiences are having trouble finding what… Read More

Blog article

Common Usability Mistakes in Higher Ed Websites

We all strive to make our websites great, but the reality is that creating a delightful user experience… Read More

Blog article

6 Benefits of Attending a Higher Ed Conference That Will Convince Leadership It’s Worth the Investment

We could write a book about the benefits of attending as many higher ed marketing conferences as… Read More

Blog article, Events

VisionPoint to Present at the CASE Annual Conference on Marketing and Branding

As higher education evolves and competition increases, having a strong and sustainable brand platform is more important… Read More

Blog article

NAGAP 2016 Attendees Answer: What Keeps You Up at Night?

Asking questions is the foundation of understanding where someone else is coming from. Read More

Blog article

Motivation in Marketing

Have you ever given any thought as to why, from a motivational standpoint, specific tactics work well in… Read More

Blog article

Motivation in the Workplace

To put Maslow’s theory into perspective, let’s look at these needs from an employee’s point of view. Read More

Presentations

From Audience to Offerings Overcoming the Challenges of a Community College Website Redesign

In partnership with our community college clients, VisionPoint has developed a number of models which have since become… Read More

Blog article

Celebrating 15 Years of VisionPoint

I’m humbled and excited to announce that the month of April marks the 15th anniversary of VisionPoint… Read More

Blog article, Events

VisionPoint to Present at NAGAP 2016 Annual Conference

When I first heard the NAGAP Annual Conference was headed to Music City in 2016, I… Read More

Blog article, Events

The 2016 AMA Symposium for the Marketing of Higher Education Call for Proposals

The Symposium is an annual event that brings together upwards of 1,250 higher ed marketers. Read More

Blog article

Three Branding Books Every Higher Ed Marketer Should Read

I was recently asked to recommend three books on branding to help an institution’s marketing team prepare for… Read More

Blog article

VisionPoint Ranks Among Top 10 Best Employers in NC

VisionPoint Marketing has been named one of the 2016 Best Employers in North Carolina!… Read More

Blog article, Events

VisionPoint to Present at the NCMPR National Conference

Community colleges are telling their stories more boldly than ever, and audiences are responding. Read More

Blog article

Finding ROT Content and Knowing What To Do With It

There's a quicker, more efficient way to improve your content. Read More

Blog article

Why Typography Matters in Higher Education

Higher ed marketers should at least be familiar with the basics of typography in order to make their… Read More

Events

VisionPoint to Present at the OmniUpdate User Training Conference

We’re taking the story of Western Carolina University’s website redesign from coast to coast!… Read More

Blog article

How to Give Feedback to Your Colleagues

When I joined the VisionPoint team, I found a culture of rapid growth in which employees respect one… Read More

Events

VisionPoint and Western Carolina University to Present at CASE III

Last week, as I put the finishing touches on a presentation for the CASE District III… Read More

Events

VisionPoint and Johns Hopkins EP to Present at CASE II 2016

In just one week, I’m off to CASE District II “City of Firsts” Annual Conference in Philadelphia,… Read More

Blog article

Brand Guidelines: Protect Your Higher Ed Brand from Misuse

You’re finally finished! After weeks of internal planning, weekends slaving over messaging and positioning, late nights designing… Read More

Blog article

Strategies vs. Tactics

So, what exactly is the difference between a tactic and a high-level strategy?… Read More

Blog article

What Drupal 8 Means for Higher Ed

During our research on the new Drupal upgrade, we found both potential opportunities and challenges that we feel… Read More

Blog article

Trends in MBA Program Enrollment

We’ve answered a few questions that higher ed marketers should ask when developing a marketing strategy for graduate… Read More

Blog article

VisionPoint Holiday Traditions: Secret Santa

The holidays are a time for family and friends. At VisionPoint, we’re lucky enough to spend the weeks… Read More

Blog article

The State of Ad Blocking and How it Affects Your Institution’s Advertising

For online advertisers, ad blockers have been the story of 2015. I’d be lying if I were… Read More

Blog article

On Integrated Marketing: One College’s Story of Transformation

The best part of my job is the work. Over the years I’ve contributed to some truly remarkable… Read More

Blog article

Tara Answers “Why VisionPoint?”

When I first applied for a position at VisionPoint, it was actually my 2nd choice of places to… Read More

Blog article

How to Choose a CRM for Your Institution

Many institutions use some type of CRM software to help organize and keep track of prospective student inquiries. Read More

Blog article

What Keeps You Up at Night?: AMA Symposium 2015

We’re back from Chicago after another year attending and speaking at the American Marketing Association Symposium for the… Read More

Case studies

How a Simple Website Redesign Sparked a Culture Shift At One of the Top Business Schools in the World

Website redesigns are major undertakings that often impact more than just your website. For many institutions, building consensus on… Read More

Blog article

Amazed, Inspired and Grateful for Education

What we all have in common is that each story is founded on an educational experience that shaped… Read More

Blog article

Lunch n Learn : Making Buttons

Last week, I used our monthly lunch n learn as an opportunity to give the team a look… Read More

Blog article

Steph Answers “Why VisionPoint?”

While listening to my interviewers describe VisionPoint, I could sense that the company had an amazing culture. Read More

Events

Getting Ready For #AMAHigherEd

We're off to Chicago to attend the AMA Symposium for the Marketing of Higher Education. Read More

Blog article

Our Experience with Brand and Storytelling in Higher Education

Micaiah and Tony discuss their ideas about brand and some of the reasons the story behind the brand… Read More

Blog article

An Introduction to Program Pages

Program pages are a key piece of the recruitment puzzle. Students who are undecided on what to study… Read More

Presentations

How to Build a Better Community College Website

Community college website design is one of the most daunting challenges in higher education marketing. Many of these… Read More

Presentations

How a Simple Website Redesign Sparked a Marketing and Cultural Shift At One of the Top Business Schools in the World

Website redesigns are major undertakings that often impact more than just your website. For many institutions, building consensus on… Read More

Presentations

Marketing to Niche Audiences How Johns Hopkins Leveraged a Website Redesign to Recruit Best Fit Students

We all understand the importance of really knowing your audience. Using that knowledge to guide strategic decision-making is… Read More

Case studies

The Power of Brand-Driven Marketing: How NC’s Oldest Community College Reversed a 5-Year Enrollment Decline in Just One Year

College of The Albemarle (COA) has always offered an incredible array of opportunities to would-be students. Despite this,… Read More

Case studies

Finding Success: One Brand, Many Digital Marketing Strategies

The University of North Carolina at Charlotte is a rapidly growing urban research university. While that growth is a… Read More

Blog article

Takeaways from HighEdWeb 2015

We had the opportunity to attend and speak at HighEdWeb 2015 in Milwaukee. Read More

Blog article

Luis Answers “Why VisionPoint?”

My first interview at VisionPoint immediately showed me the sense of purpose that I was looking for. Read More

Blog article

Design to Development Resources

As a designer, one of the biggest challenges in a website redesign project is transitioning from design to… Read More

Blog article

What To Do at #HEWEB and #NCMPRD1

In October, we’ll be attending and speaking at HighEdWeb in Milwaukee and NCMPR D1 in Hershey, PA. Read More

Blog article

Looking Back on our Community College Work

Our deep appreciation for community colleges first began in 2007. At the time, we were naive as to… Read More

Blog article

#ForcedFunFriday : Hunt Library

Last week, the VisionPoint team took a field trip to the James B. Hunt Jr. Library at North… Read More

Presentations

Building a (Brand) New Tomorrow Part 1 How a Comprehensive Rebrand Transformed a University’s Culture

Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is… Read More

Presentations

Define Yourself: Branding a College that is Everything to Everyone

Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is… Read More

Case studies

Building a (Brand) New Tomorrow How a Comprehensive Rebrand Transformed a University’s Culture

Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is… Read More

Blog article

Marketing Alphabet Soup

Acronyms abound in the marketing industry. From strategy and planning to management and measurement, it seems that everything… Read More

Blog article

It’s Not Personal: Detaching Yourself from Design to Cater to the Target Audience

When going into a new project, it is expected that the client will want the best possible product. Read More

Blog article

Preventing the Migration Migraine

Whether you are writing new content or aiming for a one-to-one content migration, planning the content movement can… Read More

Case studies

North Carolina’s Largest Community College Unveils New Brand Identity

Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is… Read More

Blog article

What’s Keeping eduWeb Attendees Up At Night?

We’re back from another successful year at eduWeb! This year’s conference gave us yet another opportunity to really… Read More

Blog article

The Project Manager Internship: A Firsthand Account

VisionPoint is proud of the Internship Program we’ve developed. We view our interns as valuable members of our… Read More

Blog article

#ForcedFunFriday : Bowling

We’re all proud to be a part of an incredibly talented team of people who work hard every… Read More

Blog article

Lead Generation Starter Kit

If your institution is one of the many higher education institutions looking to increase enrollment, lead generation may… Read More

Blog article

Top 5 Things Higher Education Marketers Can Learn from Buzzfeed

Today, the marketing and communication teams at most higher education institutions are using their usual mould to crank… Read More

Blog article

What To Do at #eduweb15

It’s conference time again. We had a nice break for a few months, but we’re excited to get… Read More

Blog article

Applying the Brand: Colleges, Schools and Departments

Many institutions are made up of different entities across campus, all with a desire to express their unique… Read More

Blog article

Demystifying Accessibility: 5 Simple Tips to Avoid Getting Burned by the Man

Most of us in higher ed are familiar with the concept that our college and university websites are… Read More

Blog article

Welcoming our Summer 2015 Interns

If you know anything about our intern program, then you know that our interns don’t just make copies… Read More

Blog article

#ForcedFunFriday : Wedding Shower

This summer, VisionPoint is celebrating some pretty huge milestones. Not only do we have a… Read More

Blog article

The Music that Moves Us

It’s not uncommon to stroll through the VisionPoint office and see ear buds in or noise-cancelling headphones wrapped… Read More

Blog article

3 Steps to Better Campaign Tracking with Google Analytics

Most marketers in higher education are doing something online. Many have even moved the majority of their efforts… Read More

Blog article

Slim Your Site and Trim Your Content

Envy. That might be the feeling you have towards your sister school who has recently boasted cutting their… Read More

Blog article

Who’s On the Farm?

A few weeks ago, in the midst of a discovery call, a prospective client asked a question that… Read More

Blog article

Everything You Need to Know About Website Content

You’ve heard it before and you’ll hear it again. Content is king. We’ve been in the higher ed… Read More

Blog article

#ForcedFunFriday : Spring Cleaning

This month, the fun was a little more forced than usual. A list of spring cleaning chores went… Read More

Blog article

Oops! … 5 Common Mistakes to Avoid When Choosing a CMS

If there is one thing we can learn from the stories of people who accomplish extraordinary feats, it’s… Read More

Blog article

At Home with Website Design and Development

If you’re new to website design and development, understanding the process of a redesign can be confusing and… Read More

Blog article

How to Find and Tell a Good Story: Part 2

This post will provide a list of storytelling channels and content structures to get you started. Read More

Blog article

How to Find and Tell a Good Story: Part 1

The most basic definition of a story is “an account of imaginary or real people and events told… Read More

Blog article

#ForcedFunFriday : Baby Shower and Cozy Room Launch

Two weeks ago, we had a exciting day at the VisionPoint office. We celebrated a baby boy on… Read More

Blog article

The Higher Ed Love Triangle: A University, Its Brand and Athletics

A college or university logo is often the most recognizable symbol of the institution. The logo is used… Read More

Blog article

Sleepless in New Orleans – The Biggest Marketing Challenges Keeping NAGAP 2015 Attendees Up At Night

VisionPoint had the privilege of spending several days with graduate school marketing and enrollment officers at NAGAP 2015… Read More

Blog article

Word Pictures: Engaging Your Audience Through Creative Content

“Picture this.” These two words should become your writing mantra. According to Reading in the Brain by Stanislas Dehaene,… Read More

Blog article

Timeline Landmines for Your Website Redesign

Website redesigns can range from a short refresh to a large multi-year project. No matter what your redesign… Read More

Blog article

Teaching is Learning: Looking Back at NCMPR 2015

For me, it was a trip of firsts. First cross-country flight. First Pacific sunset. First time being stranded… Read More

Blog article

How Integrated Marketing Can Help You

One of the many things we enjoy about working in higher education is embracing the unique offerings of… Read More

Events

What To Do at NAGAP 2015

The last stop on our Spring conference tour is the National Association of Graduate Professional’s 28th Annual Conference… Read More

Blog article

Accessibility: Higher Ed Website Design

Accessibility guidelines are like a construction permit: the main goal is to make the site usable. Read More

Blog article

#ForcedFunFriday : Building an Effective Team

For our fun March event, we decided to spend some time relaxing together and getting to know our… Read More

Blog article

Storytellers In the Carolinas

Last week I had the pleasure of traveling to Wofford College with Matt and Zac to attend the… Read More

Events

What To Do at #NCMPR15

We just can’t get enough of the west coast. We’re sending three VisionPointers to Portland, OR for the… Read More

Blog article

What We Love About OUTC

OUTC is an amazing opportunity for a community of marketers and engineers (aka webmasters) that all work on… Read More

Blog article

Six Tips to Becoming Google Adwords Certified

In today’s competitive higher education landscape, institutions are relying increasingly on search engine marketing to reach prospective students. Read More

Blog article

Building Successful Teams for Website Governance

We talk a lot about the importance of website governance. We’ve made conference presentations, conducted governance workshops for… Read More

Events

Challenges Uncovered at #CASEMagic

During the first major snowfall of 2015, I had the opportunity to escape Raleigh’s icy roads and travel… Read More

Events

What To Do at CNAC 2015

We’re excited to contribute to a local association by speaking at the upcoming CNAC conference in Spartanburg, SC. Read More

Events

What To Do at #OUTC15

We’re heading out to the West Coast for our next higher ed conference presentation. We’ll be joined by… Read More

Blog article

#ForcedFunFriday : Valentine’s Day

This month’s #ForcedFunFriday just happened to land on the day before Valentine’s Day. We decided to celebrate with… Read More

Blog article

Introduction to Google Tag Manager

Let’s face it. Most marketing departments – sometimes even a single marketer – can cause a world of… Read More

Blog article

The Branding Process

What starts with distilling a compelling brand message can lead to cultural change across your institution. Sounds great,… Read More

Blog article

Wrapping Up #CASE2DC

I had the pleasure of presenting with Theresa Johnson from the College of Southern Maryland at #CASE2DC. Read More

Events

What To Do at #CASEMagic

The second stop on our 2015 conference tour is CASE III in Orlando, FL. Read More

Blog article

Making Decisions in Information Architecture

VisionPoint’s User Experience Specialist shares a high level overview of the process behind making strategic decisions during the… Read More

Blog article

Introducing Our Spring 2015 Interns

If you know anything about VisionPoint, you know that our interns are a part of our team from… Read More

Blog article

Maximum Page Width in Fluid Responsive Design

The responsive website design movement provides an optimal website viewing experience across many devices and screen sizes. Because… Read More

Events

What To Do at #CASE2DC

In just one week we’ll be traveling north on I-95 to Washington, DC for #CASE2DC: Monumental Shifts. Read More

Blog article

#ForcedFunFriday : Game Time

Research has proven that employees who enjoy their jobs and feel empowered to learn are more productive and… Read More

Blog article

The Top 5 Challenges – and Solutions – Facing Higher Ed Marketing in 2015

By the time the ball drops and we’re sipping champagne and kissing our significant other, we’re sure of… Read More

Events

VisionPoint’s Spring Higher Ed Conference Tour

VisionPoint’s Spring 2015 Higher Ed Conference Tour (we’re open to creative suggestions for a title) kicks off in… Read More

Blog article

SEO Part 2: SEO Ranking Factors and How to Check Them

After giving you some time to let the first installment of this blog sink in, we are ready… Read More

Blog article

Looking Ahead in 2015: What We’ve Done and Where We’re Going

We’re ringing in the New Year by celebrating our past accomplishments and looking ahead for opportunities to deliver… Read More

Blog article

SEO Part 1: What is SEO and Why Should You Care

Search engine optimization (SEO) is a broadly used term in the marketing world, but what does it mean?… Read More

Blog article

5 Tips for Working Through the Holidays

Given that we at VisionPoint Marketing serve higher education, many of our client partners enjoy long holiday breaks. Read More

Blog article

A VisionPoint Holiday Treat

Secret Santa exchanges, homemade baked goods and photo holiday cards are all great ways to celebrate this season… Read More

Blog article

Landing Page Best Practices

If you’ve read our blog in the past, you’ll know that we love to talk strategy and best… Read More

Blog article

How to Conduct User Testing: A DIY Toolkit for Higher Ed Marketers

A good user testing engagement will challenge both your site’s functionality and, just as important, your own assumptions. Read More

Blog article

Unpeeling the UNC Charlotte Scroll Effect

I have to admit, at first I did not understand the parallax scroll web design craze. I was… Read More

Blog article

So Much To Be Thankful For

Between the scarves, sweaters, extra coffee and space heaters around the office, it’s easy to tell that the… Read More

Case studies

Building a (Brand) New Tomorrow How Gardner-Webb University Leveraged a New Brand Promise to Enroll More Students With Fewer Applications

There are two keys to any brand-driven marketing strategy. The first is to ensure you have a true,… Read More

Events

Higher Ed Marketers Answer “What keeps you up at night?”

Last week in Austin, VisionPoint Marketing decided to take the opportunity to listen rather than present or sell. Read More

Blog article

What Is An Intranet and What Can It Do For My Institution?

It’s not okay to simply post PDF versions of your employee handbook on your website. It’s not okay… Read More

Blog article

VisionPoint’s Social Media Showdown

Here at VisionPoint, we’re all about teamwork and collaboration. That being said, a little friendly competition never hurt… Read More

Events

Our Conference Booth Gets a Makeover for AMA’s Symposium for the Marketing of Higher Education

One of the things we love most about working in higher ed is having the chance to attend… Read More

Blog article

VisionPoint Embarks on Fall Summit ‘14

VisionPoint Marketing will be closed Thursday and Friday for our semi-annual company Summit. What’s the Summit? Twice a… Read More

Events

Tony’s Trip to NCMPR District 1

I was honored to present at this year's NCMPR District 1 conference at the Gaylord National Harbor Resort… Read More

Events

VisionPoint Speaks at NCMPR District 1

We’re pleased to announce the next stop on VisionPoint’s conference agenda for 2014: NCMPR District 1 Annual conference… Read More

Blog article

Shopping for a CMS? Invest in a Content Strategy First

Gazing around the exhibit halls at several recent conferences, we can’t help but notice a trend: the booths… Read More

Blog article

Selling Upward: How to Convince Your Boss to Invest in a Website Redesign

You know your website’s challenges all too well. Visitors can’t find what they’re looking for. The design is… Read More

Blog article

Challenge Accepted! VisionPoint takes on the ALS Ice Bucket Challenge

Of all the challenges VisionPoint Marketing encountered and overcame last week, the coldest came from our friends at… Read More

Blog article

The CIC Kicks Off Campaign to Showcase Liberal Arts Value

We’re always on the lookout for new and intelligent perspectives in higher ed, so we were pretty excited… Read More

Events

Announcing CASE CCCA 2014

This is the top conference for Community Colleges nationwide. This year’s conference will be held in Sacramento, CA. Read More

Events

Announcing PRIMA 2014

We’re excited to announce our next stop on the higher ed conference circuit: PRIMA. Read More

Events

Announcing eduWeb ‘14!

Anyone who's chatted with us at conferences before knows that we get pretty fired up about a chance… Read More

Blog article

A Deeper Look at the World of Drupal

Any time a colleague or client has an issue with their Drupal site I first ask them "€œhave… Read More

Blog article

Accessibility: Higher Ed Website Content

More and more clients are coming to us with questions about accessibility, and we completely understand. Read More

Blog article

Responsive Design Can Help Your Institution’s Email Too

The popularity of responsive web design has skyrocketed over the last few years, but responsive email design has… Read More

Blog article

Lunch & Learn: Direct and Straightforward

Every month, VisionPointers gather together for a Lunch & Learn where one brave volunteer presents on a topic… Read More

Blog article

New VisionPoint Interns Kick Off Summer 2014

VisionPoint’s internship program doesn’t involve copying or coffee runs (although the team does confess to an office-wide caffeine… Read More

Blog article

4 Greek Words Every Content Creator Should Know

One of the most refreshing plot twists in the web marketing story has been the resurgence of interest… Read More

Blog article

Things We Wish They Knew: Part 2

In an earlier post, I drew on my experience in higher education to share several misconceptions that can… Read More

Blog article

Creating a Healthy Work-Life Balance

Creating a healthy work-life balance is essential to living a happy and healthy life. I work with a… Read More

Blog article

Things We Wish They Knew: Part 1

Before joining the VisionPoint Marketing team as a content strategist, I’d spent the previous ten years immersed in… Read More

Blog article

Beyond “Hire” Education: Building a New Brand Promise for the Liberal Arts

In the loud and contentious debate about the ultimate purpose of a college education, two philosophies often get… Read More

Blog article

Kicking Off a New Brand at Gardner-Webb University

Three weeks ago, a group of VisionPointers had the pleasure of joining Gardner-Webb University for their official brand… Read More

Events

Meet VisionPoint at NAGAP ‘14 in San Diego

VisionPoint Marketing will be presenting at the National Association for Graduate Admissions Professionals (NAGAP) 27th Annual Conference in… Read More

Blog article

On the Rise: Building a Responsive Website for a Rapidly Growing Institution

The University of North Carolina at Pembroke has experienced unprecedented growth over the last several years. Read More

Blog article

Show and Tell: 5 Tips to Getting Your Video in Front of the Right Audience

When it comes to content creation, video producers understand the importance of sufficient time and planning as well… Read More

Blog article

VisionPoint Embarks on Spring Summit 2014

Twice a year we gather as a company, go off-site and deliberate over ways to improve our work,… Read More

Blog article

An Embarrassing Update on VisionPoint’s Bracket Challenge

With the NCAA Tournament winding down, I’d like to fill everyone in on the results of our VisionPoint… Read More

Blog article

VisionPoint Announces First Ever 1-Day Website Challenge Featuring Second Chance Pet Adoptions

We love pets. Especially rescue pets. In fact, several VisionPoint staffers have rescues of their own. Read More

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March Madness at VisionPoint

It’s tournament time and the VisionPoint team has made its picks. Read on for a look at our… Read More

Blog article

Where Are They Now: Checking in with Interns of Days Gone By

One of the best parts about working with our interns is seeing where they go after their time… Read More

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Key Takeaways: AACSB B-School Communications Development Symposium

We just returned home from a successful trip to the the very beautiful, very sunny St. Pete Beach,… Read More

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User Experience Trends in College and University Websites

We’ve seen flash sites disappear, content become king, images that dominate the page and designs with mobile as… Read More

Events

Next Stop: OmniUpdate Annual User Training Conference

VisionPoint is hitting the road for OmniUpdate's Annual User Training Conference in Anaheim, Calif., March 10-13, 2014. Read More

Blog article

Website Design and Development FAQ: Development

We took a look back at some of the development questions we’ve heard most over the years and… Read More

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Lessons Learned from a First-Time Conference Attendee at CASE III

For months I’ve been planning and arranging all of the conference efforts for other VisionPointers. Last week, I… Read More

Events

VisionPoint Heads to St. Pete for AACSB B-School Symposium

We’re pleased to announce our next stop on the 2014 conference circuit: the AACSB B-School Communications and Development… Read More

Blog article

Tony’s Takeaways from CASE II

Last week, after we left lovely Baltimore, Md. in a mad rush to avoid a fierce winter storm… Read More

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How Higher Eds are Sharing the Love on Valentine’s Day

Valentine's day presents a great opportunity to connect and engage with your target audience. Read More

Events

VisionPoint Looks to Make Waves at CASE III

We’re all set for this weekend’s start of CASE II in Baltimore, but following not too long after,… Read More

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Website Design and Development FAQ: Design

In hopes of making the design process a little easier to understand for our clients, we thought we’d… Read More

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The Caffeinated Key to VisionPoint’s Success

Get up. Shower. Get ready for the day. Drink coffee. Read More

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Why Some Branding Investments Fail and How to Ensure Yours Doesn’t

How many times has your college rebranded with a new tagline or logo resulting in nothing beyond redesigning… Read More

Events

VisionPoint Kicks Off Conference Season at CASE II

Conference season is right around the corner and we’ve got to say -€“ we’re pretty pumped. Read More

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Introducing Our Spring 2014 Interns

The start of a new semester means a great new group of interns. Read More

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Johns Hopkins University Engineering for Professionals Selects VisionPoint Marketing

We’re very pleased to announce our newest client-partner: Johns Hopkins University Engineering for Professionals. Read More

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Remarketing Advertising for Higher Education

You’ve seen them. The shoes you browsed an hour ago on Amazon are now staring at you while… Read More

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New Year’s Resolutions for Your Website

What new and different resolutions for your website can we provide you with for 2014?… Read More

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Content Strategy Q&A with Cal Western’s Director of Marketing & Communications

Earlier this month, we sat down with Pam Hardy to check in on how the work is going… Read More

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Website Design and Development FAQ: Information Architecture

A huge part of a website’s usability often comes from a frequently overlooked phase of the website design… Read More

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Discovering Your Institution’s Voice

Knowing what to say can be a challenging task for any writer, but knowing how to say it… Read More

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First a Goat, Then a Water Buffalo – What’s Next?

Now introducing… the Bubblettes! After receiving more than enough funds for purchasing Bubbalo the Water Buffalo, VisionPoint was… Read More

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An Update From Our Fall 2013 Interns

With the end of the year approaching quickly, VisionPoint is working hard to get our projects wrapped up… Read More

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Happy Thanksgiving from VisionPoint

Tomorrow marks a day for all of us to stop and take inventory of what’s good in our… Read More

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Community Colleges are in Great Hands

Over the course of the past few weeks I’ve had the pleasure and honor of attending and speaking… Read More

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Musings of a True Consultant in a Sea of Vendors at AMA Higher Ed

As someone who works on the agency side of the equation, it's not every day I get to… Read More

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Cut Down on Website Headaches with Responsive Design

Responsive websites are quickly becoming commonplace in higher education, but that’s not just because it’s the popular or… Read More

Events

VisionPoint Speaks at Council for Resource Development Annual Conference in Washington, DC

Fresh off the heels of NCMPR D1, VisionPoint Marketing is pleased to announce we are presenting at the… Read More

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Instagram for Higher Education

Instagram makes it easy for users to share photos and videos with the people they care about. It's… Read More

Events

VisionPoint Speaks at NCMPR District 1 in Mystic, CT

We’re pleased to announce our next stop on the national higher ed speaker circuit: NCMPR District 1 Annual… Read More

Blog article

Big Changes To Google Search & How They Affect Your Institution

It’s pretty well understood that Google and a handful of other players develop the technology, facilitate access and… Read More

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Summit!

Twice a year we gather as a company, go off-site and deliberate over ways to improve our work,… Read More

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Meet our Fabulous Fall 2013 Interns

It’s finally fall! That means three things here at VisionPoint: pumpkin lattes, pumpkin carving contests, and most importantly,… Read More

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Not Your Mama’s CMS: The Robust & Integrated Sitecore Solution

Enterprise-level content management systems (CMS) make it easier than ever to provide your website’s visitors with the useful… Read More

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Video Series: Lessons from NAGAP ‘13

While on the ground at the NAGAP conference, we interviewed several of our higher education colleagues about marketing… Read More

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Website Design and Development FAQ: Strategy

Website design and development projects are exciting. At the same time, they can be a bit overwhelming. These… Read More

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5 Tips to More Genuine Audience Connections with Content Marketing

Your audience is smart enough to see through most of the generic marketing fluff they encounter each day. Read More

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Checking In On Our Summer 2013 Interns

Summer is flying by at VisionPoint! Everyone is keeping busy, including our fabulous team of interns. Since starting… Read More

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Roles, Responsibilities and Your Website

Chances are you’ve been in a similar situation before. Your website is either impossible to update because of… Read More

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Don’t Miss VisionPoint at eduWeb ‘13!

In case you haven’t heard (you don’t use Twitter, haven’t checked Facebook lately, etc.) eduWeb 2013 is fast… Read More

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Apples to Apples: How to Write an RFP for Website Design & Development

Writing an RFP can be a challenge. Here are 5 tips to help you compare apples to apples. Read More

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Inventing the Future: Telling Virginia Tech’s Story with a New Website Design

Virginia Tech’s website, while effective when introduced six years ago, wasn’t meeting the institution's needs anymore. Read More

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Introducing Our Summer 2013 Interns

It’s that time of year again! The sun is shining, the A/C is running and new interns are… Read More

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4 Takeaways from Last Week’s Website Governance Webinar

Thanks to everyone who attended last week’s website governance webinar. Just in case you missed it, here are… Read More

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UNC Pembroke Selects VisionPoint Marketing for Website Redesign

We’re pleased to announce the University of North Carolina at Pembroke has selected VisionPoint Marketing to redesign and… Read More

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Inbound Marketing In Four Steps

In a digitally saturated world of constantly plugged in prospects, one of marketing’s greatest challenges is maintaining (or… Read More

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Don’t Miss Our FREE Webinar! How the 5 R’s Protect You from the ‘Frankenstein-ing’ of Your Website

You just launched a new website! Now what? Who will add and update content? What will the approval… Read More

Blog article

Social Media 101: Getting Back to Basics in Higher Ed Social Media

Social media is a great tool for reaching students, faculty, alumni and the community in today’s technology centered… Read More

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3 Steps Toward Managing Intern Success

Our interns mean a lot to us here at VisionPoint. We take great pride in giving interns a… Read More

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Five Lessons from NAGAP ‘13

Since this was our first time at the NAGAP, we decided to take the opportunity to do what… Read More

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Improving User Experience with User Testing

We're big fans of user testing. Why? It's probably the easiest and most reliable way to see if… Read More

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Meet VisionPoint at NAGAP 13 in Orlando

VisionPoint Marketing will be attending and exhibiting at the NAGAP 26th Annual Conference in Orlando next week. If… Read More

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Vine App for Marketing

One of the biggest marketing challenges you’ll face won’t be analytics or budget, it will be time. Website… Read More

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Calling All CASE III Attendees!

VisionPoint Marketing will be speaking and exhibiting at the District III Conference for the Council for Advancement and… Read More

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Why I Love the Carolina Ballet…And You Should Too

I'm not afraid to admit I enjoy the ballet. But that wasn't always the case. In fact, far… Read More

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Content Management System (CMS) 101: The Best Choice for Your Institution

Choosing the right CMS for your institution can be challenging. We’ll give you some guidelines for making the… Read More

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Introducing the Fall 2012 Interns

We have been very lucky to have two wonderful interns this fall. Here is a little bit about… Read More

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Business School Marketing Challenges from the Marketers Themselves

As I sat there and listened I found that among the 30 or so attendees, there were a… Read More

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What Are YOU Thankful For?

Here at VisionPoint, we’ve had one hell of a year (and we have much to be thankful for… Read More

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VisionPoint Marketing Partners with the University of Maryland’s Robert H. Smith School of Business

We’re thrilled to announce our newest client: The University of Maryland’s Robert H. Smith School of Business. Over… Read More

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VisionPoint to Present on Website Governance at AMA Symposium for the Marketing of Higher Education

Once again, we at VisionPoint Marketing are excited to attend the American Marketing Association’s Symposium for the Marketing… Read More

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Web Analytics Are A Tool, Not a Strategy

At VisionPoint Marketing, all of our processes are guided by a simple, but vital… Read More

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How To Get The Most Out of Your Keyword Research

Keyword Research. Search Marketing. SEO. These buzz words seem to be all the rage in the marketing world… Read More

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What Everybody Ought to Know About Inbound Marketing

This is a blog about the future of marketing. It’s about a more accountable future for your marketing… Read More

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VisionPoint to Present on Website Governance at CASE Community College Conference

VisionPoint Marketing’s leadership duo is very pleased speak at this year’s CASE Conference for Community College Advancement in… Read More

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My Journey Into the Land of Drupal

In my years of developing for the web, we have gone through many transitions. I remember using the… Read More

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eduWeb Conference 2012

Earlier this month more than 300 internet marketing enthusiasts came together in Boston for the 2012 eduWeb Conference… Read More

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Confessions of an iPhone Addict (and What This Means for Marketers)

My name is Zac; I’m an addict. I recently made a weekend trip to the fabulous city of… Read More

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Review: ‘Balsamiq Mockups’ Helps In Designing, Presenting, Testing Information Architecture

Completed wireframes not only provide an informative deliverable for the client, but they can be used to further… Read More

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Sam: My Internship Experience Here at VisionPoint

My first intern experience was different than any idea I’d had in mind. Whenever I heard the word… Read More

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Drive Enrollment Using an Integrated Marketing Strategy

Most savvy marketers know that a well-designed website does not fully translate to an effective online marketing presence. Read More

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What’s Your Mobile Marketing Strategy?

Most of us know by now how important mobile technologies are to our marketing efforts. But in case… Read More

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VisionPoint Team Weighs in on Author’s Project Management Strategy

At VisionPoint Marketing, our account services team is anything but lazy, but they were challenged by project management… Read More

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From Scratch: Branding an MBA Program

Before an organization, institution or business can promote its brand, it has to first figure out what it… Read More

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Meet Our Summer Interns

Summer is here and so are our new interns. At VisionPoint Marketing, interns are an integral part of… Read More

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5 Things You Need to Know Before Redesigning Your Website

What’s your worst nightmare after enduring a full website redesign? The horrid realization that it STILL doesn’t serve… Read More

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VisionPoint Buys a Goat?

Yes, VisionPoint is excited to introduce our newest friend Bubbles the dairy goat. Now before you get too… Read More

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16 Weeks Later….

Social media intern Ryan Teng reflects on his VisionPoint internship experience. Read More

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Standardizing Web Code

Everyone who codes has their specific way of doing things. It's impossible to avoid. This presents a challenge… Read More

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The VisionPoint Internship Experience

Project manager intern Molly Little reflects on her VisionPoint internship experience. Read More

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5 Tips for a More Effective Social Media Strategy

It’s a no-brainer. Social media has to be a part of your institution’s marketing strategy. Read More

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Empathy. It’s Why We Work in Higher Ed

College and University marketing folks have tough jobs. They’re often visionaries for their institutions. They have solid goals… Read More

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Captivate your audience through great stories

Your target audience doesn’t care about you. And why should they? You smother them with facts. You provide… Read More

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VisionPoint Dedicates Support to End Domestic Violence

Thursday, March 22nd marked the introduction to the first ever statewide campaign against domestic violence. Read More

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7 Steps Toward Better Content

Your content is ultimately what drives traffic to your website. It’s why people visit your site in the… Read More

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Website Governance: 5 Ways to Safeguard Your Redesign

Website redesigns are costly on all fronts, so it’s important to make sure your best marketing tool doesn’t… Read More

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Demystifying SEO (Search Engine Optimization)

Figuring out how to boost your institution’s online presence can be tricky. Check out some of VisionPoint Marketing’s… Read More

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Web Hosting: What to Choose?

For us here at VisionPoint Marketing as well as our clients, web hosting has always been somewhat of… Read More

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What keeps a Business School Marketer Awake at Night?

In November 2011, I attended the American Marketing Association’s Symposium for the Marketing of Higher Education (#amahighered on… Read More

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How a Mobile Website Saved My Day (Literally)

Last weekend I suffered a crack in my windshield (Doh!).  My first thought? “How much is this going… Read More

Blog article

Subbacultcha

Cultural traditions of a country or region bring people together by way of shared foods, music, languages, literature,… Read More

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What Brainstorming Is – and What Brainstorming Isn’t

Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of… Read More

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Values and Vision Points

Whether that be from a personal or professional perspective; these values become the guidelines by which you live,… Read More

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Higher Education Websites, Avoiding Common Mistakes

Meet Alex, Jordan and Taylor, the most recent visitors to your admissions page. All three had very different… Read More

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Information Architecture

Most of us have been to that website that made us so frustrated we wanted to shut our… Read More

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Six Weeks In: An Intern’s Experience

Most people begin posts about their internships with something like “I can’t believe it’s been X amount of… Read More

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Infographics: Data Designed

Everyone has seen charts, graphs and Venn diagrams and while those graphics do illustrate data, infographics are a… Read More

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Customizing Your School’s Facebook Page

Today’s high school seniors are applying to more colleges than ever before and doing whole new levels of… Read More

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How Do You Handle Setbacks?

VisionPointers took time out of their day on Wednesday to attend a Lunch ‘n Learn on How to… Read More

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Lunch & Learn: Mobile Edition

On October 5th, several of the VisionPoint interns got together to present a Lunch & Learn on the… Read More

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Create a Website That Serves Your Users

It seems like everywhere I turn, a new website goes live. As a fall intern at VisionPoint Marketing, I’ve… Read More

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Why I am the internet, and how you can too!

Personalization has been a constantly growing topic in the world of the Internet, and future growth shows no… Read More

Blog article

Elaborate Typography

Graphic Design is a pretty fluid concept. Just like with anything design related, it changes with time and… Read More

Blog article

Lessons from SWaMfest!

Last week I attended SWaMfest, a conference by the Virginia Association of State College and University Procurement… Read More

Blog article

10 Tips for Presenting

As a project manager intern here at VisionPoint Marketing I have worked on both client campaigns and internal… Read More

Blog article

Change Happens: Understanding Personalities & Learning Styles

A great philosopher Heraclitus said it best: “Nothing endures but change.” Change happens. It is inevitable. It is… Read More

Blog article

Intern Reports 6 ‘Summer Superlatives’

With my resume in hand, work samples stapled neatly in a folder and tie around my neck, I… Read More

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Furry, Four-Legged Creatures at Work. Really?

VisionPoint Marketing has been nominated for the Triangle Business Journal’s Best Places to Work… Read More

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Change is Good, So Let’s Get Comfy With It!

I like change and that’s just as well the structure, environment and pace of our firm has changed… Read More

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Social Media: Strategy, Tactic or Channel?

Social media is changing the way business is done today. Social media is changing the way everyone communicates… Read More

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College Journalism, Meet Strategy

Coming from a collegiate newspaper background, I didn’t really give business… Read More

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Gaining Consensus is Something to Celebrate

Recently, VisionPoint Marketing celebrated our ten year anniversary by thanking clients who helped us carve our niche in… Read More

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David Millsaps Celebrates His 30th With Cookie Crisp

With the smell of fresh strawberries and muffins enveloping the office, we waited in anticipation as David Millsaps… Read More

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A Glimpse Into John Maxwell’s Next Book: The Five Levels of Leadership

John C. Maxwell, the voice of influence at this year’s Chick-fil-A® Leadercast® hosted in Atlanta, GA and broadcast… Read More

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Part 3: The Differences Between Marketing,  PR & Advertising, A Look at Advertising

This blog is the last in an award-winning, three part-series originally written for Handshake 2.0,  an enterprise of… Read More

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Part 2: The Differences Between Marketing, PR & Advertising: A Peak Into PR

This blog is part two of an award-winning three part-series written for Handshake 2.0, an enterprise of… Read More

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Part 1: The Differences Between Marketing, PR & Advertising:  A Glimpse Into Marketing

This blog is part one of an award-winning three part-series written for Handshake 2.0, an enterprise of… Read More

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The State of Search

Over the past few years, search has become a highly targeted, efficient and localized form of advertising.  No… Read More

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Who Cares?

With tears in her eyes, my 7-year-old daughter sought me out the other night. She was crying and… Read More

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The Differences Between Marketing, Public Relations and Advertising

This is the first of a four part series. The next three address a repeated question business owners… Read More

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A New Kind of Customer Service

Recently, I ordered a replacement control panel for the front of my dishwasher.  The parts replacement website did… Read More

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VisionPoint Marketing Celebrates 10 Years

VisionPoint Marketing is ten years old this week. We’ve spent these years polishing our processes and strategic focus, defining… Read More

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Hiring “Self Developers” or Investing in Hands-on Management

Have you ever considered being a day trader? Not me. I personally find it neither thrilling nor rewarding… Read More

Blog article

Building Your Business Strategy

You, probably like me, have attended many professional development workshops or educational sessions that all seem great but… Read More

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Perspective on 2009

The challenges we experienced here were primarily driven by the recession and although we had officially been in… Read More

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The Give Back Giveaway

Our friends at the Triangle Community Foundation and Triangle Gives Back have put their very creative… Read More

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The Fight for Uniqueness in Higher Education Marketing Campaigns

Rivals – every higher education institution has them, and almost every student will dedicate their time, energy and… Read More

Blog article

Top Project Management is the Foundation of our Relationship with You

We believe in using a multidisciplined team approach in which different people lend different skills to different projects. Read More

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Thinking Like a Scholar: Using Research and Goal-Setting as a Core Practice

At VisionPoint Marketing, we like to reach out to higher education clients because we feel as though we… Read More

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ROI: Paid Search vs. Banner Ads?

Often times an information session is a pivotal opportunity for a university to provide more information about a… Read More

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Corporate Blogs and Conversational Marketing

Shel Israel, online public relations guru and co-author of Naked Conversations, says that people listen better when you… Read More

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Social Media: Talking “With” People, Not “To” Them

As the Internet and other new technology becomes more and more firmly entrenched in our culture we find… Read More

Blog article

Fame is Only One Click Away

There was once a time when you had to be an actor, singer or some other form of… Read More

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Blogfolio – Part 1 Duke’s Health Leadership Programs

Yup, I coined a new phrase … blogfolio … I own it, I copyrighted it (‘copywrote’ it?). The… Read More

Blog article

WWPGD?

I’m often inspired by those who surround me. I try to make it a point to hire and… Read More

Blog article

Make That Logo Bigger

This morning a client asked us to make the logo bigger on their newly designed site. This is… Read More

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Words of Wisdom

We’ve found ourselves with a number of large branding projects over the past year, and I’ve found myself… Read More

Blog article

Looking Back On 2006

This year’s Wow factor is off the charts. What a year this has been for VisionPoint! When we… Read More

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VisionPoint Marketing … New and Improved!

As VisionPoint Marketing has taken on a new strategic direction and grown over the past year, it had… Read More

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The Cold War (Windows vs Mac)

If you keep up on world politics, you might see the same trend I do in terms of… Read More

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